Our programming isnt for everyone

It’s just for you

Lasting Change

Nearly 20 years of coaching has taught me a thing or two

When clients come to us the vast majority feel:

  • Fed Up with not seeing the results they want despite sometimes years of effort
  • Confused about the best way to eat and train to get the body they want
  • Overwhelmed by the constant stream of conflicting information

It’s what drove me to create Forbes Performance in the first instance. I wanted to create a personalised and effective approach to health and fitness. One that cuts through all the noise, empty promises and can get anyone in better shape, regardless of how many times they’ve tried before.

Get in the best shape of your life. For the rest of your life.

Our world-class coaches take the guesswork out of how to train and what to eat.

  • Hire a coach who can help you overcome the obstacles that have held you back till now
  • A customised plan that’s tailored for your goals, your body and your schedule
  • Peace of mind that you’re finally doing things the right way to get the best results

Why Our Coaching Is Different

Client Focused

YOU are the focus. You give us your preferences, training history and schedule and we'll build you a plan that's the perfect fit

Real World Tested

We work with clients of all kinds of ages, goals and training backgrounds. We're the coaches people turn to when others have let them down

Heavily Awarded

Our coaches have helped athletes succeed on the international stage, transformed office workers to fitness models and helped hundreds of people, just like you realise their goals.

Lasting Results

The quick fixes aren't for us. We're interested in helping you achieve lasting results through education and accountability

Results. Guaranteed

We’re committed to getting results for you, which is why we offer a 30-day money back guarantee. If you don’t feel coaching is a good fit, let us know within 30 days and we’ll provide a full refund for your first month

We Care

We believe coaching is more than just a collection of sets and reps. It's about having someone in your corner, rooting for you to succeed

Apply For Coaching

Your coach. In your pocket.

All our programmes are delivered via the TrueCoach software and app. Track workouts, log body composition measurements and communicate with your coach directly within the app.

Track Your Workouts

Log workouts and view past results

See The Change Happening

Input your progress for you and your coach to monitor

View Demo Videos

No more scrolling through YouTube, view a video directly from your coach

I approached Dan originally for a mini holiday cut. I was so shocked (and pleased) to lose over 3kg in 5 weeks!! I’ve had PT’s and coaches previously and never seen results like this before! Not only that, I actually managed to increase my upper body strength at the same time. Going from 1-2 pull ups to 6 pull ups and now weighted pull ups. NEVER thought I would be performing weighted pull ups for reps!
Dan’s knowledge is first class! Any questions and he has a valid scientific explanation for it. I would 100% recommend Dan as a coach or PT. He listens to EXACTLY what you want in training and tailors it very skilfully to suit your life, a true professional in his trade.

Charlie DaviesPhysiotherapy Student, Online Coaching Client

For six months we have been setting and achieving goals. The result is I'm now the strongest and leanest I have ever been. Results count yes, however, you don't get results without consistency. Dan provides consistently excellent programs, nutrition and training advice, and overall strategy in order to achieve goals set by his clients.

Matt StrongPersonal Trainer, Online Coaching Client

I want to thank you for everything you've taught me and how far you brought me. I never thought I could achieve what I did but the coaching made it one of the best years to look back on for myself. You helped me reach the goal that I had set out for and I won't forget it!

Robin PorterOnline Client


How much does online coaching cost?

FP Online costs £120/$179 per month. This covers everything you need to get in better shape: your personal exercise program, your personal diet plan, and weekly coach interaction — whenever you need it, and consistent updates to your program.

Remember: We don’t do generic plans here. Instead, everything is completely customised for your body, your preferences, and your schedule. This attention to quality and personalisation is how we’ve been able to help 1,000+ people get the body they want.

How do I pay for FP Online?

All payments are handled either via GoCardless in the UK or Stripe on a monthly, recurring basis.

How will I receive my programme?

Your programming will be delivered via the TrueCoach software. Once set-up, you’ll be able to access your account via desktop or mobile to view and track workouts, communicate with your coach and track your progress.

Is there an app?

Right now the TrueCoach app is available on iOS and will be coming to Android in the near future.

How do I cancel?

You can cancel at anytime either by emailing your coach or via GoCardless or Stripe. No refunds will be given on any programmes received and we ask for a minimum of 3-months with us to show you what we can do. You want regret it.

What equipment will I need?

During sign-up, your coach will gather what equipment you have access to and build your plan out around that and any recommendations made at that time.

How do I communicate with my coach?

Your communications and check-ins can be done directly through TrueCoach. You’re able to upload progress pictures and track measurements within the software too.

How does the nutrition side of coaching work?

After you sign-up we’ll establish where you are you right now in relation to the goals and will then provide you with the best nutrition solution for you.